The pandemic took a toll on too many people's lives, but did so in way greater numbers on people's livelihoods, leaving many jobless and stranded for food. The NY Times wanted to find a way to document it as it happened. The scope of the story went through many reformations. The resulting article was a three full page cover story in their Food section. At the time they first started working on this article, NYC was at the height of its COVID infections rate and was on lockdown. Travel was heavily discouraged unless absolutely necessary to the point where the streets were practically empty. Even newsrooms kept their staff close to home - literally. Stories were assigned to reporters based on their proximity and going indoors to gather information for stories was heavily discouraged.
In addition to the 500% increase in demand that Masbia experienced throughout the pandemic, the demand is spiking even higher with many new faces showing up.
Earlier this week, Masbia Soup kitchen Network announced that they were drastically increasing the amount of grocery food clients could take home in one visit to an amount that will last 14 days, and that the normally hot sit-down meals would be to-go. Today, they are announcing two new important initiatives. 1. Masbia launched a web page where people who are quarantined can request food delivery: masbia.org/quarantinefood 2. Masbia will open every day one hour earlier at all locations to accommodate the increase in demand. This information was posted to: masbia.org/covid19 Masbia also launched a fundraising campaign to help pay for the increase in food demand (here www.masbia.org/corona). Masbia is also seeking funds to be able to buy excess kosher meals from the airline industry that will not be used in the near future and distribute them to the needy and elderly. Contact: Alexander Rapaport firstname.lastname@example.org 718-972-4446x301 (Twitter: @masbia)
Tisha B'Av is almost over and in a few short hours, we'll go back to our normal food routine. But for some people, there is no normal food routine. While we were traditionally doing without meat and chicken for the last few days, for the families who pick up emergency food packages at Masbia, proteins are the most sought after food items. From when we opened we knew the biggest challenge for people in need is to get sufficient kosher protein and therefore we started as a dinner program. As we expanded into raw food distribution, the most sought after item is chicken. That's why we distribute over half a million dollars worth of chicken a year.
Naftali and Remi Engel, the founders of The Rebbe's Choice company, have been generously donating their high-end, delicious herring for Masbia's Shabbos Kiddush every week. They recently added a new item to their line of products: a delicious, homemade style cracker, known in Yiddish as kichel (after all, how can you eat herring without kichel). Those who follow their line know that each of their unique products is inspired by the teachings of a particular Hasidic Rebbe. Their new kichel is inspired by the legendary Reb Shayele of Kerestir, renowned for feeding the needy. Check out their home page for their complete line of products.
Share Shabbat by Sharing Shlissel Challah - Sponsor Challah Ingredient Kits at Masbia Soup Kitchen Network
Our best response to hate and darkness is kindness and mitzvos. So let's show solidarity and Jewish pride this Shabbos. The first Shabbos after Passover is known for the shlissel challah, which is an old custom (with many explanations) to shape a challah into the form of a key, or to braid it on top of the challah, or even to stick a real key inside a challah. But this year, let's take it a step further and make it Sharing Shlissel Challah Shabbos by providing families in need with the opportunity to make their own shlissel challah.
The other night I received anonymous photos of someone cooking chicken wings. The photos actually made me feel very good. As you have been reading in previous emails, cash flow at our organization has seen better days. And the credit with our vendors is overextended. Two weeks ago, we actually did not distribute any chicken during the raw food distributions.
At Masbia we try to use the media to spread awareness to the issues facing the needy and Masbia's accomplishments. We hope this list makes you proud.
Challah is a very basic food staple in a Jewish household. Therefore, making sure people have the ability to put challah on the table is something that is very important to us at Masbia. This is why it's included as part of the basic staples that are distributed to the needy. Challah also poses a dilemma. What type of challah should be offered? Being that it is so popular also means that there are various takes on it, or what happens to someone who does not need challah?